Tough Enough to Wear Pink Campaign Raises record over $14,500 in the Fight Against Breast Cancer

November 13, 2018 

The Foundation at Kittitas Valley Healthcare (KVH) and the Ellensburg Rodeo Association celebrated another successful Tough Enough to Wear Pink (TETWP) campaign in 2018. Money was raised through selling pink merchandise and accepting general donations on the Sunday of Ellensburg Rodeo. This year, $7,858 was raised on rodeo Sunday. In addition to the funds raised at the rodeo, TETWP volunteers generated over $6,000 through pick-your-prize raffle and merchandise sales at Kittitas Valley Healthcare. Gard Vintners also donated proceeds from their annual Gard Against Cancer. In total, over $14,500 was raised to help prevent and fight breast cancer in Kittitas County.

The Foundation at KVH uses the TETWP funds to provide free mammography screenings at Kittitas Valley Healthcare for patients in need and to support breast cancer education materials in our community.  “Early detection is key in the fight against breast cancer” stated Lauren Denton, Foundation Director.  “We appreciate the support of the TETWP committee, the Ellensburg Rodeo, and the community as a whole in continuing to ensure no patient goes without breast screenings in our community, regardless of financial ability.”

Tough Enough to Wear Pink is a national campaign sponsored by Wrangler.  The Foundation at KVH and the Ellensburg Rodeo Association partner each year to raise funds to support breast cancer awareness and prevention services in Kittitas County.

For more information on The Foundation at KVH TETWP Fund please visit or contact the Foundation Office at 509-933-8669.